Great strategy to get someone to listen to a whole record

Went on iTunes to fill out my cadre of songs from a band I'd rather not name, and saw that buying the whole CD at $4.99, was cheaper than trying to add the 5 songs or so I needed to fill it out myself at $1.29 each... Hmm interesting pricing strategy if your goal is to get people to listen to your whole record, rather than making money. I like it. Got the whole record of course.